Building a business for a better planet and life
At Thehraav Studio, we believe in creating beautiful products while minimising our impact on the planet. We believe in the power of transparency and want to share how we're building a sustainable business, one thoughtful step at a time.
Our products are made to order and fulfilled locally.
Sustainability starts with avoiding waste. By using a made-to-order model, we only produce what's needed, minimising excess inventory and reducing our environmental footprint.
We partner with print labs within India to bring our products closer to you. This reduces shipping distances and carbon emissions, ensuring your order arrives quickly and sustainably.
Sustainable raw materials
Eco-friendly inks: Our art prints utilise non-hazardous, water-based inks free of toxins and harmful chemicals. They meet the highest industry standards for safety and sustainability.
Sustainable wood & paper: Wood and paper for prints and canvases come from sustainably managed forests. The picture frames for paper prints are made with recycled plastic. We're continuously searching for more eco-friendlier materials that are affordable and high-quality.
Sustainable packaging
We use recyclable materials for our packaging whenever possible.
Rigid cardboard tubes protect unframed prints, while double-walled boxes or corrugated sheets ensure safe delivery of framed prints and canvases, all plastic-free.
We avoid bubble wraps and use shredded paper or reuse packaging material received from our personal shopping for cushioning.
Beyond small businesses
We love our planet, and we want to make a positive difference. Here's our perspective on sustainability:
- Focus on collective action: While supporting sustainable businesses makes a difference, systemic change requires a broader effort. We, as consumers, can advocate for larger corporations and governments to embrace sustainable practices.
- Balance is key: Even eco-friendly products still have an environmental footprint. However, creating beautifully crafted and meaningful products is what we do. Our mission is to strike a balance and constantly iterate to minimize our footprint.
- Optimism for the future: We believe in innovation and creative problem-solving as tools for addressing environmental challenges. The rise of high-quality, on-demand printing perfectly exemplifies this – a technology that allows us to operate a more sustainable business model.
This is an ongoing journey for us. We're constantly learning and open to feedback. Share your thoughts and questions with us at thehraavstudio@gmail.com.
